Agenda

Join us for dynamic speakers, breakout sessions, roundtables and the best networking in the industry!

Monday, June 10th

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12:00pm – 5:30pm

Prefunction

Registration

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1:00pm-3:00pm

“Transforming your business with EOS: Entrepreneurial Operating System” Pre-conference Workshop

Brandon Blell

Brandon will deliver a powerful, inspirational workshop that will introduce you to the Six Key Components™ of a successful business. At the conclusion of this workshop, you will walk away with a set of simple, practical tools that you and your leadership team will use immediately to focus on priorities, get clear on issues, and gain traction together, as a healthier leadership team.

There is an additonal $50 charge for this workshop

Brandon Blell’s roots in the furniture industry go deep – starting with early memories of jumping on beds in the basement of her great-grandfather’s retail furniture store in Charlotte, North Carolina.

Unlike the two generations above her, Brandon chose a different path. As a student at Duke, she discovered a passion for seeing the world and a knack for languages and communication, which launched an exciting career in global marketing. For the next two decades, she worked in rapidly growing, cutting edge technology companies where she collaborated closely with visionary leaders around the world, discovering new passions in leadership development and building strong, healthy company cultures.

As much as she learned in the tech world, Brandon’s most core value is family. She felt a strong pull to get back to her roots and join her father Randy Short at Stanford Furniture, the high-end upholstery manufacturing company he founded in 1992. Brandon knew she had knowledge, tools, and skills that could help bring the company into the next generation. She also knew the transition from a large, publicly traded software company to a small, family-owned furniture manufacturer would be tough.

And it was – until she implemented the Entrepreneurial Operating System®, a simple, proven business operating system that helps entrepreneurial organizations clarify, simplify, and achieve its vision. This was particularly powerful as they navigated significant challenges that impacted the family and the business. Ultimately, they successfully sold and transitioned the business to Gabby, another family-owned furniture company whose core values were well-aligned.

Today Brandon runs her own practice as a Professional EOS Implementer® – sharing her knowledge and experience to help other entrepreneurs and leaders run better businesses so they can live better lives.

Brandon lives in Denver, North Carolina at Lake Norman with her husband Beni of 24 years with their four rescue pets and two teenagers –  their son Dorian, a sophomore at UNC Chapel Hill and their daughter Liliana, a sophomore at North Lincoln High School.

 

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1:00pm-3:00pm

Getting to the C-Suite – Strategic Decision-Making” Pre-conference Workshop

Shelia Butler, Jola Interactive

Join us for part 2 of our series on skills needed to get to the C-Suite. Decision making gets harder the farther up the organizational chart that you go. Having a framework to make those choices is important.

There is an additonal $50 charge for this workshop

Shelia Butler is a seasoned professional with over 20 years in the home furnishings industry and currently COO of Jola Interactive. As a co-founder of Aidan Gray Home and Handley Drive, she established highly sought-after brands. Shelia is an industry consultant and executive coach, specializing in agile and operational transformation. With an MBA from Baylor University and a Lean Green Belt from Arizona State University, she brings a wealth of knowledge to her clients.

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12:30pm-3:30pm

Meeting of the minds: An emergenetics workshop ” Pre-conferencE

Shannon Williams, Home Furnishings Association

Are you looking to increase your emotional intelligence, self-awareness, communication, collaboration, and problem-solving competencies? 

Emergenetics is designed for individuals and teams who strive to understand themselves and their colleagues, who want to build productive, effective, and engaging workplace cultures. 

Attendees will take an Emergenetics Profile ahead of workshop attendance that will reveal individual preferences for three Behavioral Attributes (Expressiveness, Assertiveness, Flexibility) and four Thinking Attributes (Analytical, Structural, Social, Conceptual). In the 3-hour Meeting of the Minds workshop, individuals will understand the brilliance of every Attribute, gain insights into how best to communicate and collaborate with others and learn to use cognitive diversity to develop leadership and management competencies, improve employee retention, increase workforce productivity, improve Cross-company communication, and increase workplace culture and collaboration.

There is an additional $50 charge for this workshop. The Home Furnishings Association will sponsor the first 20 attendee tests.

Shannon Williams is a dynamic executive leader with an outstanding record in strategic growth, innovation, and driving impactful change through team building and culture development.  From human resources to member solutions, marketing, and beyond, Shannon’s leadership encompasses a broad spectrum of responsibilities, ensuring organizational success and sustainability.

Currently serving as Chief Operating Officer, and rising HFA’s CEO on June 1, 2024, Shannon leads with distinction, overseeing operations, performance, and strategy for a diverse network of more than 1,500 furniture retailers across North America. Shannon’s success has been recognized by American Home Furnishings Hall of Fame as a 2024 Paul Broyhill Future Leader Award recipient,  Association Trends’  2023 Young and Aspiring Association Leader,  WithIt’s 2022 Future Leader, and Home Furnishings Business’ 40 under 40 Class of 2019.

Beyond her professional experience, Shannon is a committed learner.  Shannon graduates in August 2024 with her master’s degree in nonprofit and association management and holds undergraduate degrees in business management, economics, business administration and social and behavioral science. She is a Certified Association Executive (CAE) through American Society for Association Executives, holds a SHRM-SCP designation and is a certified Emeregentics consultant.   Shannon proudly serves on the board for the Anti-Defamation League, a nonprofit on a mission to heal society of hate and bias.

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4:30pm – 5:30pm

Poinsett Ballroom

Annual WithIt Membership Meeting

The conference opens with the organization’s annual state of WithIt. Learn more about the organization and participate in dynamic networking exercise.

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5:30pm-6:30pm

Opening Networking Reception

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7:00pm

Dine Arounds

Join a group to network and dine at one of the fantastic restaurants in Greenville. Choose your group by the restaurant or the group. Either way, it will be a memorable evening.

Tuesday, June 11th

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7:00am - 8:30am

Prefunction

Registration

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7:30pm - 8:30pm

Mezzanine

Breakfast Buffet

Enjoy a continental breakfast of coffee, bagels, pastries and fruit.

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8:30am

Poinsett Ballroom

Welcome

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8:45am - 10:00am

Poinsett Ballroom

Keynote: “From Purpose to impact”

Portia Mount

Embark on a transformative journey with Portia Mount, acclaimed marketer, TEDx speaker, and co-author of “Kick Some Glass: Ten Ways Women Succeed at Work on Their Own Terms.” Join us for an engaging session where Portia draws upon her extensive expertise to guide participants in unlocking their purpose and maximizing their impact in the workplace.

Through interactive discussions and practical exercises, attendees will explore core values, uncover their unique strengths, and define their professional aspirations. Portia’s authentic storytelling style and industry knowledge will inspire and empower participants to overcome self-doubt and navigate career challenges with confidence. By the end of the session, participants will walk away with actionable strategies to align their personal values with their professional goals, ultimately propelling them towards greater success and fulfillment in their careers.

Portia is Chief Marketing Officer at Topcoder, an open innovation marketplace and subsidiary of global IT/consulting firm Wipro (NYSE: WIT). As a member of Topcoder’s executiveleadership team, Portia leads marketing, brand strategy, and the Topcoder member community.

Prior to Topcoder, Portia served in executive leadership roles at Trane Technologies, the Center for Creative Leadership, Edelman Worldwide and Burson-Marsteller (now BCW) where she built a reputation for business transformation, change management and transforming legacy brands and marketing teams into revenue generating engines.

Portia is co-author of the best-selling career advice book Kick Some Glass: Ten Ways Women Succeed at Work on Their Own Terms published by McGraw Hill Education. She is a 2x TEDx speaker and host of The Manifista Podcast, a career podcast for aspiring women. Trained as an executive coach and facilitator, Portia is passionate about women’s leadership and business transformation through brand strategy and storytelling. She writes and speaks frequently on business transformation, marketing and branding, women’s leadership, the future of work and the gig economy.

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10:00am-10:15am

Break

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10:15am - 12:30pm

Poinsett Ballroom

“Dynamic Leadership In Action”

Hear from leaders in the industry about experiences that have impacted their journey.

TBD

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12:30pm - 1:30pm

Lunch

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12:00pm - 4:00pm

Headshots

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1:45pm - 2:30pm

Poinsett Ballroom

Interactive Dynamic Workshops

TBD
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2:30pm - 2:40pm

Break

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2:40pm - 3:25pm

Workshop Session 2

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3:25pm - 3:40pm

Break

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3:40pm - 4:30pm

Workshop Session 3

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4:30pm - 6:00pm

Break

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6:00pm - 7:00pm

TBD

Networking cocktail reception

 

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7:00pm - 10:00pm

Gold Ballroom

Buffet dinner and fun after-party

Wednesday, June 12th

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7:30am – 8:30am

Mezzanine

Breakfast Buffet

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8:30am

Poinsett Ballroom

Welcome Day 2

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8:45am - 9:45am

Poinsett Ballroom

Second Day Keynote: “The Communication Code: Unlock every relationship one conversation at a time”

Micah Ray, D4 Concepts

How often have you finished a conversation that didn’t go well and wondered exactly how you got there? How many problems in your life arise from difficulties that stem from unclear or poor communication. With the 5 C’s of the Communication Code, you can learn how to prompt someone to respond in a more productive and meaningful way. Understand where misunderstandings come from and recognize the dynamics of every conversation. Learn how and when to give constructive feedback, and how to care for people in your life better.

Micah started his career managing the family business for four years before going to Liberty Hardware. There he held positions as Director of IT, Director of Supply Chain, Senior Director of Product Development and Innovation Champion on the company’s path to over $200 million in revenue.

His next career phase was spent in non-profit work and leading ministry teams domestically and internationally. His work included community outreach, civic engagement, and addressing food scarcity. He organized community outreach events regularly with over 2,000 attendees. In addition, he mentored college students and led organizational communication strategy.

Since starting D4 Concepts, he has helped dozens of clients improve their communication and leadership skills at every level of their organization. His mission is to help people have transformational “A-Ha” moments in life.

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9:45am - 9:55am

Break

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9:55am - 10:55am

Poinsett Ballroom

Panel TBD

TBD

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10:55am - 11:10am

Break

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11:15am - 12:15pm

Poinsett Ballroom

Closing Speaker TBD

TBD

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12:15pm - 12:30pm

Closing | Evaluations | Good Byes

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